Small businesses and solo practitioners heavily depend on professional bio, personal branding, website presence and digital marketing. We recommend integrating photography with your branding and marketing strategy, rather than dealing with them separately.
Photography should reflect your brand, and convey a compelling story about your expertise.
Photography should also be made with your marketing media space in mind. Photographs are shot differently whether it’s only used for print media or multimedia integration. Available media space can come in all sorts of sizes and shapes. If you integrate photography and digital marketing strategy, you’ll get a tight set of images that can meet your needs. Many people make a mistake of trying to photograph many scenes with the hope of at least some working out well. In the latter approach, usually few good pictures come out, and most are wasted. Photography budget should be balanced with the cost of building your website and buying media space.
This website (BEAUPIX) embodies our marketing strategy, web strategy, search engine marketing and photography/image strategy. We handle all these aspects internally and don’t outsource.
Personality portraits are perfect for your business story or biography. This type of pictures shorten the distance from the audience and make you more approachable and relatable, especially if you carefully analyze your target audience.
Documentary style or candid photography captures the moment, and ideal for creating a narrative of your customer/participant experience, or highlighting your strength in more objective viewpoint.
Corporate headshots, are perhaps a bit too traditional look to some, but still a great tool to establish credibility for people who do business in the traditional industry. We also have examples of corporate style headshots using more futuristic or organic backdrops.
Limited Availability in Winter
Spotlight portrait is always done in the late afternoon, and we can work with only one shoot per day, at most. It is also weather-dependent, and we avoid windy, rainy and very cold days. The best time for this type of work is April through June, and then late August to October. (Guideline: “feel like” temperature between 9 °C and 27 °C, wind and wind gust below 20 km/h, precipitation chance less than 40%.) Forecast changes and is unreliable more than a day or two away; expect some frustration when coordinating with the weather, and we recommend you wait until spring unless your work schedule is so flexible that you can drop all else when good weather and availability happen together.
Travel
BEAUPIX is Boston-based, but we routinely travel to locations all around the New England and New York City.
Pricing
If your project is very simple and can be handled in the scope of corporate headshot packages, the pricing is usually 350 to 700 range. If your project is a combination of headshots and simple personality portraits, the price starts at 600. Both of the above are for the case of one founder/owner, For more complex cases, and projects that require deeper market analysis, fees are estimated based on the brief provided by the client. The majority of cases fall within 600 to 3000 range. Please use headshot inquiry form to book a short telephone consultation.
