Case Study: Executive Portraits with Personality on site
This startup company is growing fast and needed to update their website. They wanted the executive portraits to look confident, approachable, energetic and fun people to work with, in a rather consistent, unified style. They also needed some additional portraits of younger people for their careers page. They had just secured their future office space, and it was before they started building out, so we set up a temporary studio in this wide open, raw space with no walls (nor electric powers), and captured everyone in one session. They wanted the portraits to be associated with the river and the highway bridge behind them, rather than plain white or gray backdrop.
Prior to the shoot day, we consulted on the dress/styling guideline, time allocation and logistics, so that everyone is well prepared. During the shoot, we had a system to review the images with each individual and the art director, so that we knew when we had enough candidates of good images. Those images were marked to guide the editing process back in the studio, where the images were enhanced for color, contrast and exposure. A few of the images were retouched to clean up the skin problems and all the finished images were sent over to the website manager via a download link. This is typical workflow for an on-site session of this scale.
Other Cases: many of our clients tend to be motivated to have their exec portraits to speak clearly that they are enthusiastic about their work, interesting people to work for, and emotionally intelligent. We developed experience in bringing positive attitude from real people who work in a wide range of industries, where our clients include technology companies, financial services, real estate developers, law firms, and healthcare providers.
Dull portraits hurt your company image
The standard for the executive portraits has risen in the last few years, even for traditional or conservative industries. Executives are still expected to look confident and approachable, but increasing number of companies want their pictures to show personality, look emotionally intelligent and look like they loved their work. Authenticity is the keyword of the time, and people judge based on whether the person is real, rather than pretty or ugly in the traditional sense.
This change is often welcomed by the human resources department, since young talents seeking employment are sensitive to whether the company execs are authentic people with real personality. Some companies even try to infuse a bit of the rock star feel in their exec portraits.
This is a small paradigm shift for those who hate having pictures taken, as well. If the picture shows the fact that you don’t like having pictures taken, or staring at a camera or a stranger, you won’t look authentic, or enjoy working for your company. We work with these types of people routinely. We also often get hired by companies that previously tried less experienced photographers and didn’t like their results.